Google Logo: The New Logo Goes Sans
A New Google Logo
The new logo released on September 1 2015 features the launch of the typeface Product Sans. After almost 18 years since its appearance in the digital era, Google realised that a Sans Serif typeface works better on any kind of digital media and display resolution. Thus they decided to make a core restyle of the logo. The only elements kept are the color sequence and the “e”, slightly rotated.
Critic was merciless
Not even 24 hours after the new logo has been published, and already thousand of comments.
I think it’s interesting to see the comment that first appears above all. [having more “+1”]
I like the old logo and branding better.
— Dave Weinstein
And the challenge that came from The Guardian. “Can you design a better Google Logo?”
So also to me this question mark comes spontaneous: what do you think of this logo?
Google Logo’s New Elements
As explained in the Google Design page dedicated to the new google logo, the new design features new elements:
- Google Logotype: now in Sans Serif;
- Dots: mostly designed for transitions and interactions;
- The Google G: totally revolutionised [as the google logo itself].
I suggest to read their Google Design Page to see more about the new google logo. It’s really well shown the grid used, proportions and typographic choices.
Google logo’s history
This is the most shocking trend’s change in the google logo history. I wanted to collect all the logos from google to see how the logo came to what it is today. Seeing the sequence, actually, this conclusion comes predictable.
In each stage of the evolution they redesigned and “cleaned” one element from the logo.
New google logo, in 2015
Google Logo evolves from Serif typeface to a Sans Serif.
The Logo becomes thinner [using the typeface Catull BQ].
Google adds an exclamation point [mark not lost by yahoo!].
First logo, 1997 [beta]
The first Logo… really re-calling the Clip-Art style we all have seen at least once at that time.
Personally, I think the new logo fits the latest trend.
It follows the style of logo redesign made by Microsoft, Yahoo! and other. Yet keeps the “playful” character of Google’s identity. I just find interesting that the giant of the internet realised only in 2015 that Serif fonts can give some problem used on some display [especially in low resolutions and small sizes]…
What do you think of the new Google logo?