Faina Infame, Vintage Logo
A vintage logo, the stylistic challenge
The vintage logo designed for Faina Infame [lt: “Infamous Weasel”] had to have a retrò taste, yet a contemporary look…
Quite of a challenge!
To get this, the logo designed has been made using a restyle of the prospective used mostly in the advertisements and graphics of the early 19th century, “updating” it with tick outlines and a more minimalistic look.
The font used is the Hill House, typeface which design has been inspired by the handwriting of Charles Rennie Mackintosh, architect who lived till the end of 1928, and considered exponent of the Art Nouveau.
The logo, the mask
The idea was to represent the “Faina” [in english: “weasel”] summarising its muzzle in a few lines.
The choice was to keep the design of this vintage logo as simple as possible, adding, when the mark was presented in an artwork, some gradients to give tridimensionality to the image.
The eyes, empty, are suggesting something mysterious, an uncertainty of what might be hiding behind that “mask”.
Yes, it’s Golden Ratio!
The grid used is quite complex: all based on the golden ratio guarantees good proportions in this vintage logo, reason why it has such a powerful look, perfect to express the “Infame” [eng: “infamous”] part of the name of this home-brewery.
If you have any feedback about Faina Infame’s vintage logo, designed by Milo Baù, please do not hesitate to contact me.
What was the comment from Faina Infame about the new logo?
Whit an elegant taste of rétro this logo is exactly what we have been looking for. The “faina” [en: “weasel”] head is perfectly summarised in a geometrical shape, using only straight lines and it’s a stand-alone mark.
Among all the drafts Milo Baù prepared, we felt in love with this design at first sight. He designed also the background pattern to accompany our Brand Image, as well as a guidelines on how to use our logo.
We recommend to work with MyLaw.it!
If you you like this logo, you might be interested also in the other logos I designed.