Zero Square POS, logo redesign
Point Of Sales Logo Redesign: Small Change, Huge Improvement
The restyle in the branding done for Zero Square POS‘ logo was mostly focused on redesigning the mark. The first logo has the issue of not being compact enough, with the result that, when used on its own, the mark was hard to remember and had a look that was not professional enough.
Keep the feel, Change the look
A POS Logo can be tricky to design, even harder to redesign, as same colours and fonts have been probably used in the UX of the Point Of Sales software.
The main feature of this logotype was the computer-related look, given by the font used, the Neogrey designed by Ivan Filipov.
In the redesign of the logo, the main font was not changed, but the one used for the line “POINTS OF SALES” has been changed from Trajan to Bembo which, wider and darker, gives better harmony and legibility to the brand.
The grid behind the mark
The redesign of the logo, as previously said, was mostly focused on redesigning the mark, given by the O², representing the company’s name: Zero Square.
The concept was to integrate better the two elements [the “O” and the “2”] of the mark into a more compact monogram. To do so, the character “2” has been redesigned with a thicker line, to match the ¾ of the stroke of the “O”, and without the curve grace at the top of the character.
A “Simple” Logo Redesign
The result is that the mark result more compact and harmonic, and also easier to recognise, even when used in really small sizes [as when used in the interface of their Points Of Sales software].
The better integration between the characters “O” and “2” of the new brand, makes it easier to remember, and highly recognisable, as it gives a more unique look to the mark.
What was the comment from Zero Square POS about the new logo?
Our logo needed a revamp and Milo Baù [MyLaw.it] suggested us great ideas to improve it in a very professional way.
He guided us into the whole redesign process, following our suggestions and discussing with us how to realise our ideas.
The result is a great mark, thanks to Milo Baù.
If you you like this logo, you might be interested also in the other logos I designed.